GET YOUR BODY BACK

GET YOUR ENERGY BACK

GET YOUR EDGE BACK

Transform Your Body—and Your Life—in Just 12 Weeks

A PROVEN TRANSFORMATION SYSTEM, 26 YEARS IN THE MAKING

36 SEASONS

3,048 TRANSFORMATIONS

26 YEARS OF COACHING EXPERIENCE

One Proven 12-Week System

Dear Friend,

YOU KNOW YOU’RE CAPABLE OF MORE.

Maybe you’ve been successful in other areas of your life—but your health and fitness have slipped.

You don’t feel as strong, lean, energetic or confident as you used to.

You’ve tried diets. You’ve tried working out harder. You’ve told yourself, “I’ll get serious again Monday.”

But something is missing.

You don’t need another diet.


You don’t need another workout plan.

You need a SYSTEM.

And that’s exactly why I created TRANSFORM.

ALOHA, I’M COACH KEONI.

For the past 26 years, I’ve dedicated my life to helping people transform through fitness, nutrition, accountability and coaching.

I created the 12-Week TRANSFORM Challenge and have now helped 3,048 people through 36 seasons of TRANSFORM.

But those numbers aren’t why I still do this.

This is my passion. My purpose. And what I believe God has called me to do.

I’m not handing you a program and wishing you luck.

I am your coach.

And for the next 12 weeks, I’ll guide you every step of the way.

  • Steve Watters, TRANSFORM Champ, Season 30

  • Lucy Lock, 9 Months Postpartum, Season 30

  • Calvin Lock, Six Pack Champ, Season 30

  • Colleen Marchand, Season 30

  • Lisandro Lopez, 2nd Place, Season 30

  • Julie Meier, Season 8

  • Drew Reynado, TRANSFORM Champ, Season 18

  • Leslie Powell, 2nd Place, Season 27

  • Fayez Rumi, TRANSFORM Champ, Season 3

  • Maggie Schamber, TRANSFORM Champ, Season 27

NOW IT’S YOUR TURN!

IMAGINE YOURSELF 12 WEEKS FROM NOW…

You could be:

Leaner and stronger.

Moving better and feeling more athletic.

Waking up with more energy.

Feeling more confident in your clothes—and without them.

Sleeping and recovering better.

Building healthier habits that finally feel sustainable.

Improving your strength, endurance and overall fitness.

Understanding your nutrition instead of constantly guessing.

Feeling proud of the person looking back at you in the mirror.

And maybe most importantly…

GETTING YOUR EDGE BACK.

Your transformation will be uniquely yours.

Our job is to help you discover just how much is possible for YOU in 12 weeks.

  • Joye Hooper, 2nd Place, Season 29

  • Jonathan Bailor, Six Pack Champ, Season 17

  • Rose Subiono, Season 15

  • David, Na, TRANSFORM Champ, Season 22

  • Savanna Rees, 3rd Place, Season 30

  • Brandon Nakanelua, TRANSFORM Champ, Season 23

  • Heather Hogan, 3rd Place, Season 24

  • Srinath, TRANSFORM CHAMP, Season 25

  • Lilia Kozuma, Season 19

  • Chef Dan, TRANSFORM Champ, Season 24

SEASON 37

THE 12-WEEK TRANSFORM CHALLENGE

Starts September 21

Professional TRANSFORM Photo Shoot Finish Line: December 12

TRANSFORM Awards Party: December 18

Discover Your Options

Option 1: TRANSFORM SILVER

The TRANSFORM Coaching Experience

$1,450

You don’t need another diet or workout plan. You need a proven system—and a coach to help you follow it.

Silver gives you the complete TRANSFORM coaching methodology, accountability, measurement system and transformation experience—without private personal-training sessions.

MINDSET & BELIEF
Mindset • Belief • Emotional leverage • Habits & lifestyle

NUTRITION & FAT LOSS
Customized nutrition • Daily accountability • Fat-loss physiology • Intermittent fasting • Supplement coaching

TRAINING & PHYSIQUE
Customized training • Muscle & physique • Mobility & pliability

SLEEP & RECOVERY
Sleep coaching • Recovery • HRV • Wearable technology

DATA & ACCOUNTABILITY
Weekly Motivation Metrics • Weight • Measurements • Body fat • Fitness benchmarks • Energy • Sleep • HRV

THE TRANSFORM EXPERIENCE
Before photos • AI Vision Photo • Professional after shoot • Awards Party • Competition

TRANSFORM & BEYOND
Your long-term plan for maintaining your transformation after the finish line.

START MY TRANSFORMATION

Option 2: TRANSFORM GOLD

THE COMPLETE TRANSFORM EXPERIENCE

$2,950

⭐ OUR FLAGSHIP TRANSFORM EXPERIENCE

Everything in TRANSFORM Silver

PLUS 12 PRIVATE PERSONAL TRAINING SESSIONS

One private training session every week throughout your 12-week transformation with Coach Keoni and the TRANSFORM Coaching Team.

We’ll coach the plan—and coach you through executing it.

START MY TRANSFORMATION

Option 3: TRANSFORM PLATINUM

THE CONCIERGE TRANSFORM EXPERIENCE

$4,950

Everything in TRANSFORM Gold

PLUS 24 PRIVATE PERSONAL TRAINING SESSIONS

Two private sessions every week throughout your transformation.

Plus the premium elements we’re developing:

Priority scheduling • enhanced coaching access • meal-prep support • specialty outdoor experiences • enhanced technique/mobility/recovery • premium photo-shoot preparation • individualized concierge support.

START MY TRANSFORMATION

  • Colin Moore, Season 29, TRANSFORM Champ

  • Anna Bales, Season 30, Beach Body Champ

  • Allen Komori, Season 15, Six Pack Champ

  • Nalani Subiono, Season 6, "Biggest Loser"

  • No'eau Lindsey, Beta Group 1 Champion, 2010

  • Marisa Cardova, Season 18, Beach Body Contender

  • Aaron Kauhane, Season 3

  • Stacy Hibma, 3rd Place, Season 29

  • Stacy Hibma, Booty TRANSFORM, Season 29

  • Josh Rand, TRANSFORM Season 27

  • Amy Asselbaye, TRANSFORM Season 1

Let’s talk about your TRANSFORMATION…

”I’ll personally read your answers and reach out to you so we can talk about your goals and determine whether TRANSFORM is right for you.”

- Coach Keoni